In recognition of International Human Rights Day, Aimia, a global leader in loyalty management, announced its sponsorship of Equitas’ International Human Rights Training Program. This new relationship will foster trust and reciprocity, the fundamental principles underlying Aimia’s social purpose efforts. “Like Aimia, we believe empowering people with the knowledge and skills to promote human rights values is critical to building trusting relationships based on respect, inclusion and acceptance that lead to positive change and social cohesion in communities,” said Ian Hamilton Executive Director of Equitas. “Aimia’s generous support of Equitas and our International Human Rights Training Program will enable us to continue advancing equality, social justice and respect for human dignity in Canada and around the world.” Aimia’s contribution to Equitas represents a total value of $575,000 over the course of the three year sponsorship agreement. Aimia’s contribution will fund the International Human Rights Training Program (IHRTP) bringing together human rights educators from approximately 60 countries every year to gain new knowledge and skills to channel action for change around the world. As part of the agreement, Aimia will also leverage its loyalty management and data analytic expertise to support Equitas’ network of more than 1,800 registered human rights practitioners and educators, as well as helping Equitas uncover insights from its data that will fuel continuous improvement of the IHRTP for years to come. Present at the launch of AIMIA’s social purpose: (from left to right) Robert Yalden, President of Equitas’ Board of Directors, John Bragg, Vice President of Government Relations and Corporate Social Responsibility, AIMIA, Flora Terah, former IHRTP participant, Ian Hamilton, Executive Director of Equitas, Melissa Sonberg, Senior Vice President, Global Brand, Communications and External Affairs, AIMIA, Steve Jaltema, Manager, Partnerships with Canadians Branch, Canadian International Development Agency and Ronit Yarosky, Fund Development officer at Equitas “Our business is about engaging people in trusted and valued relationships. Adopting a global social purpose framework that promotes these principles will bring people together to create economic, environmental and social benefits worldwide,” said Rupert Duchesne, Group Chief Executive, Aimia.